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IAB Tech Lab launches first clean room standards

Martech

IAB Tech Lab today announced the launch of its Data Clean Room (DCR) Standards portfolio, which includes the release of DCR Guidance & Recommended Practices, and also Open Private Join & Activation (OPJA) specifications. The post IAB Tech Lab launches first clean room standards appeared first on MarTech. Get MarTech!

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3 New Ways Marketing Cloud Helps You Succeed With AI

Salesforce

Personalize at scale with new ways to share behavioral insights and data across marketing and CRM, launch customer referral and promotional programs, and jumpstart your journeys with out-of-the-box industry best practices and templates. Let’s take a deeper look.

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Microsoft Advertising introduces Chat API for publishers

Martech

Today, Microsoft Advertising announced a new API for publishers, apps and online services to deliver ads through chat. Advertisers using Microsoft Advertising will show up in chats based on the same outcomes-based metrics that serve those ads to other Microsoft assets like search and video games. Verticals for new Bing.

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This day in search marketing history: January 20

Search Engine Land

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. Google Voice Tests Number Porting: Turning Point For The Service? Report: Google Leads U.S.

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This day in search marketing history: March 11

Search Engine Land

The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” Google launches marketer-friendly Google Ads API query builder 2019: The interface made it easy to build queries for reporting.

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YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot

Among the changes it rolled out, possibly the biggest announcement was that advertisers will soon be able to target viewers based on their Google search history, in addition to their viewing behaviors YouTube was already targeting. How to Set Up & Launch a YouTube Video Advertising Campaign.

Campaign 101
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Roku partners with Shopify to allow purchases direct from TV

Martech

With more down-funnel actions through Action Ads, Shopify merchants (and other advertisers using the ads) will have access to more customer data, purchasing trends and insights. Adding one-click purchases to streaming experiences is becoming more mainstream with streaming services’ growing audiences. Why we care. In your inbox.