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IAB Tech Lab launches first clean room standards

Martech

IAB Tech Lab today announced the launch of its Data Clean Room (DCR) Standards portfolio, which includes the release of DCR Guidance & Recommended Practices, and also Open Private Join & Activation (OPJA) specifications. The post IAB Tech Lab launches first clean room standards appeared first on MarTech. Get MarTech!

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3 New Ways Marketing Cloud Helps You Succeed With AI

Salesforce

Personalize at scale with new ways to share behavioral insights and data across marketing and CRM, launch customer referral and promotional programs, and jumpstart your journeys with out-of-the-box industry best practices and templates. Let’s take a deeper look.

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This day in search marketing history: March 11

Search Engine Land

The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” Google launches marketer-friendly Google Ads API query builder 2019: The interface made it easy to build queries for reporting.

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Roku partners with Shopify to allow purchases direct from TV

Martech

For instance, an advertiser can include a QR code, send a customer a text or connect them with more information about their product or brand. With more down-funnel actions through Action Ads, Shopify merchants (and other advertisers using the ads) will have access to more customer data, purchasing trends and insights.

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YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot

A blockbuster brand or product video. Among the changes it rolled out, possibly the biggest announcement was that advertisers will soon be able to target viewers based on their Google search history, in addition to their viewing behaviors YouTube was already targeting. How to Set Up & Launch a YouTube Video Advertising Campaign.

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5 Online Business Marketing Ideas To Explode Your Revenue

ClickFunnels

The post 5 Online Business Marketing Ideas To Explode Your Revenue appeared first on ClickFunnels. Simply having a great product isn’t enough. Today we are going to look at five powerful online business marketing ideas that can help you do that. Here’s What You Need To Do Before You Start Marketing Your Online Business.

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Twitter to Launch New Ad API, and Other Marketing Stories of the Week

Hubspot

With the growing demand for more sophisticated, automated, and farther-reaching ad services, a number of companies are making serious moves to give marketers what they want. This purchase will allow Facebook to deliver socially powered ads outside of the social network and tap into a much larger market of advertisers.

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