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ChatGPT expected to launch search feature Monday

Martech

ChatGPT is expected to launch its search feature on Monday, according to Reuters, citing unnamed company sources. OpenAI has been aggressively trying to poach Google employees for a team that is working hard to ship the product soon,” according to the Verge. A Monday launch would certainly be a shot across Google’s bow.

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IAB Tech Lab launches first clean room standards

Martech

IAB Tech Lab today announced the launch of its Data Clean Room (DCR) Standards portfolio, which includes the release of DCR Guidance & Recommended Practices, and also Open Private Join & Activation (OPJA) specifications. The post IAB Tech Lab launches first clean room standards appeared first on MarTech. Get MarTech!

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Microsoft credit card ads are now available globally, plus 11 other new product updates

Search Engine Land

Microsoft has just announced a slew of new product updates, including the global adoption of credit card ads. Credit card ads were launched last year to advertisers in the US and Canada. Now available in all Shopping Campaigns global markets.” That ad-supported tier is set to launch on November 3.

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Instagram Ads on Reels now available to more marketers

Search Engine Land

The initiative was previously exclusive to Facebook before being rolled out to some marketers on Instagram in May. Now, Instagram Ads on Reels is being expanded further so that more advertisers can try the product on the social networking platform. SUBSCRIBE See terms.

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3 New Ways Marketing Cloud Helps You Succeed With AI

Salesforce

Personalize at scale with new ways to share behavioral insights and data across marketing and CRM, launch customer referral and promotional programs, and jumpstart your journeys with out-of-the-box industry best practices and templates. Let’s take a deeper look.

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4 digital marketing pain points SMBs face today by Microsoft Advertising

Martech

And often, with SMBs, the product offering aligns with employee values and belief systems. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities. A challenging digital marketing world. What platform do you advertise on? But let’s face it.

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PepsiCo’s strategies for marketing via online games and esports

Martech

PepsiCo has a vast portfolio of beverages and foods, and Paul Mascali, PepsiCo’s head of gaming and esports, has put together a multipronged marketing strategy to connect the right products with the right customers in the right game environments. “In-game In-game advertising is a highly-engaged instance,” said Mascali.

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