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Instagram Ads on Reels now available to more marketers

Search Engine Land

The initiative was previously exclusive to Facebook before being rolled out to some marketers on Instagram in May. Now, Instagram Ads on Reels is being expanded further so that more advertisers can try the product on the social networking platform. SUBSCRIBE See terms.

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3 New Ways Marketing Cloud Helps You Succeed With AI

Salesforce

Personalize at scale with new ways to share behavioral insights and data across marketing and CRM, launch customer referral and promotional programs, and jumpstart your journeys with out-of-the-box industry best practices and templates. Let’s take a deeper look.

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5 Online Business Marketing Ideas To Explode Your Revenue

ClickFunnels

The post 5 Online Business Marketing Ideas To Explode Your Revenue appeared first on ClickFunnels. Simply having a great product isn’t enough. Today we are going to look at five powerful online business marketing ideas that can help you do that. Here’s What You Need To Do Before You Start Marketing Your Online Business.

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PepsiCo’s strategies for marketing via online games and esports

Martech

PepsiCo has a vast portfolio of beverages and foods, and Paul Mascali, PepsiCo’s head of gaming and esports, has put together a multipronged marketing strategy to connect the right products with the right customers in the right game environments. “In-game In-game advertising is a highly-engaged instance,” said Mascali.

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This day in search marketing history: March 11

Search Engine Land

The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” Google launches marketer-friendly Google Ads API query builder 2019: The interface made it easy to build queries for reporting.

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YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot

A blockbuster brand or product video. Among the changes it rolled out, possibly the biggest announcement was that advertisers will soon be able to target viewers based on their Google search history, in addition to their viewing behaviors YouTube was already targeting. How to Set Up & Launch a YouTube Video Advertising Campaign.

Campaign 101
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Twitter to Launch New Ad API, and Other Marketing Stories of the Week

Hubspot

With the growing demand for more sophisticated, automated, and farther-reaching ad services, a number of companies are making serious moves to give marketers what they want. This purchase will allow Facebook to deliver socially powered ads outside of the social network and tap into a much larger market of advertisers.

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