Martech

FEBRUARY 16, 2023

IAB Tech Lab today announced the launch of its Data Clean Room (DCR) Standards portfolio, which includes the release of DCR Guidance & Recommended Practices, and also Open Private Join & Activation (OPJA) specifications. The new specifications offer guidance across various DCR use cases in digital advertising. Get MarTech!

Launch 78

Launch Technology Technology Clients 78

Salesforce

SEPTEMBER 13, 2023

Personalize at scale with new ways to share behavioral insights and data across marketing and CRM, launch customer referral and promotional programs, and jumpstart your journeys with out-of-the-box industry best practices and templates. Become an Einstein Wondering how generative AI technology can take your marketing efforts further?

Referrals 136

Referrals Strategic partnership CRM Launch 136

Martech

JUNE 23, 2022

Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. In-game advertising is a highly-engaged instance,” said Mascali. Getting started with dynamic in-game advertising.

Gaming 96

Gaming E-commerce Cross-sell Sports 96

Search Engine Land

MARCH 10, 2023

The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” Google launches marketer-friendly Google Ads API query builder 2019: The interface made it easy to build queries for reporting.

Commission 93

Commission Objectives and Key Results SQL A/B testing 93

Hubspot

FEBRUARY 17, 2013

This week's marketing round-up will fill you in on what you need to know about upcoming products, and changes to existing social networks around mobile and social advertising. The social networking giant, Facebook, is expected to purchase an extensive ad-serving technology known as Atlas, from Microsoft.

Launch 71

Launch Retail Networking Follow-up 71

Hubspot

MARCH 15, 2015

UTEC, an engineering and technology university, wanted to recruit more students. To promote its sunscreen products, Nivea created a print ad with a solar panel that could charge a cell phone. Israeli energy company launched this print ad to promote green energy. Advertising Marketing Agency Daily' 4) Motorola.

Advertising/ Marketing 78

Advertising/ Marketing Entertainment Promote Retail 78

Hubspot

NOVEMBER 6, 2014

But in reality, they have the knowledge, expertise, and experience necessary to create products, services, and software. That''s why so many agencies have launched their own incubators and accelerators in the past few years. Redpepper , an agency with locations in Nashville and Atlanta, launched RP Lab in 2012.

Launch 72

Launch Product Retail Clients 72