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This day in search marketing history: March 11

Search Engine Land

The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” Google launches marketer-friendly Google Ads API query builder 2019: The interface made it easy to build queries for reporting.

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Twitter to Launch New Ad API, and Other Marketing Stories of the Week

Hubspot

It's essential to marketers to be able to effectively target, deliver, and track the variety of ads we use over all our different networks and marketing assets. The social networking giant, Facebook, is expected to purchase an extensive ad-serving technology known as Atlas, from Microsoft.

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15 Clever Examples of Interactive Print Ads

Hubspot

UTEC, an engineering and technology university, wanted to recruit more students. Israeli energy company launched this print ad to promote green energy. 15) CW Network. The ad featured a LCD screen that is updated with videos from the network and a stream of live tweets. Advertising Marketing Agency Daily'

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IAB NewFronts rings in the age of digital video dominance

Martech

For marketers, the ability to reach these consumers at scale is also improving with AI technology. T-Mobile in-store RMN At its first NewFronts appearance, T-Mobile announced an in-store retail media network (RMN) comprising video screens in over 11,000 T-Mobile and Metro by T-Mobile stores. households through CTV and mobile.

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From Nail Polish to Peanut Butter: 16 Unlikely Products Launched by Ad Agencies

Hubspot

That''s why so many agencies have launched their own incubators and accelerators in the past few years. Redpepper , an agency with locations in Nashville and Atlanta, launched RP Lab in 2012. But one of the biggest motivators was the convergence of technology and marketing and how that has changed the industry.

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What is personalized marketing and how is it used today?

Martech

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey.