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Jambo account-based marketing platform joins ON24 Partner Network

Martech

Jambo, an ABM platform for manufacturing and life sciences, announced its integration into the ON24 Partner Network, the first ABM platform to join ON24’s roster of more than 40 partners at the premiere level. We’d expect to see more ABM integrations with events technology like ON24’s. What it does.

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Curb introduces one-stop advertising solution 

Martech

“Before CJC, advertisers lacked the capability to simultaneously run or synchronize mobile and TaxiTV ads,” Liz Tamam, Curb’s marketing and media director, told MarTech. Curb TaxiTV is a growing network of over 15,000 in-vehicle taxi screens within licensed taxis supported by Curb. Why we care. Mobile ads.

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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

Charlamagne’s The Black Effect is the largest podcast network in the U.S. With such a large population listening to podcasts, advertisers can now benefit from reaching specific groups catered to by fine-tuned creators and topics. audio network, iHeartMedia touted its reach of 276 million broadcast listeners. As the top U.S.

Sports 84
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Current trends in marketing and data have deep roots

Martech

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. 15BB a year is shifting into commerce media networks (not just grocery!) That was around mid-March 2020. to drive demand and conversion.

B2B 109
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AI in retail media? Majority of marketers are optimistic

Martech

A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. Dig deeper: 2024 Predictions for Retail media networks Get MarTech! In your inbox.

Retail 112
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Digital advertisers still looking for recipe to thrive in cookieless world by Stirista

Martech

While we wait on alternative IDs to sort themselves out, a complete reliance on first-party data still isn’t ideal, especially for smaller partners who must rely on retail media networks to provide them with that first-party data. While cookies may soon be gone, newer technologies, like AI and big data analytics, are only growing.

Finance 109
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Why we care about adtech: The complete guide

Martech

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape?