Lead Fuze

DECEMBER 15, 2023

Once upon a time, personal recommendations were the most powerful marketing tool. But as societies evolved and technologies advanced, so did our ways of selling products and ideas. Well, the introduction of radio advertising in 1922 completely transformed this landscape. But why did they matter?

Gaming 52

Gaming Engineering Lead generation Technique 52

Martech

MAY 2, 2024

The annual digital advertising showcase held in New York and streamed online gave marketers a chance to see the new ways consumers are watching video and how to reach them through connected screens. For marketers, the ability to reach these consumers at scale is also improving with AI technology. Why we care.

Sports 85

Sports Networking Technology Technology 85

Martech

MARCH 4, 2024

WPP has said it will find $317 million to invest each year in the data and technology underpinning its AI strategy. Yes, Omnicom launched Omni Assist, a genAI solution (developed in partnership with Microsoft) at Cannes last year. WPP spends heavily too. Omnicom’s acquisition of Flywheel.

Retail 96

Retail Appointment Presentation Launch 96

Salesforce

MAY 29, 2024

TechBat aims to use its first-party data to launch a comprehensive campaign promoting its new artificial intelligence (AI)-powered project management tool designed for small to medium-sized businesses (SMBs). So how do they get started? They then can use these insights to create buying likelihood scores for different interested businesses.

Campaign 126

Campaign Trust Promote Follow-up 126

Hubspot

NOVEMBER 6, 2014

That''s why so many agencies have launched their own incubators and accelerators in the past few years. Redpepper , an agency with locations in Nashville and Atlanta, launched RP Lab in 2012. But one of the biggest motivators was the convergence of technology and marketing and how that has changed the industry.

Launch 72

Launch Product Retail Clients 72

Hubspot

JANUARY 23, 2015

In May, Wired released an in-depth, interactive piece on how technology is changing advertising. The New York Times launched its sponsored content in January 2014, and the publication has become an example for the media in regards to how to present native advertising -- from the use of a subdomain to the labeling in the header.

Intrinsic 77

Intrinsic Advertising/ Marketing Promote Launch 77

Martech

FEBRUARY 11, 2022

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey.

E-commerce 110

E-commerce B2C Campaign B2B 110