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Social media advertising projected to more than double by 2028

Martech

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. This presents marketers with an unequaled opportunity: More people and the ability to better measure all the parts of a marketing campaign. Worldwide 4.48

Retail 111
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Jambo account-based marketing platform joins ON24 Partner Network

Martech

Jambo’s existing omnichannel tracking includes website, IP-based advertising, marketing automation, Google, LinkedIn and Meta platforms. Read next: How to decide if you need an account-based marketing platform. Promote events and webinars to target accounts via account-based ads and email. Why we care.

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3 New Ways Marketing Cloud Helps You Succeed With AI

Salesforce

Unlock efficiency with AI-powered campaigns by automatically generating segments, email subject lines, body copy, and visual assets based on your natural language inputs and your first-party data. Segment intelligence In our research , marketers tell us that proving their impact on growth is a top challenge.

Referrals 136
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YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot

The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. How to Set Up & Launch a YouTube Video Advertising Campaign. Once you’ve created a marketing video you want to advertise on YouTube, it’s time to create your video ad campaign. (If Campaign Type.

Campaign 101
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Goodbye to cookies: Digital advertising’s leap in the dark

Martech

Why aren’t marketers prepared yet? There’s a sense that brand marketers, still able to run cookie-based campaigns, are shrinking from the realization that the day will come when they just can’t do that anymore. Agencies too are likely to wait until their clients demand action. How did that pan out?

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Understanding How Does a Digital Marketing Agency Make Money

Lead Fuze

This method provides transparency to clients about how much time is invested into their campaigns but may also lead to increased costs if projects take longer than expected. Retainer-Based Pricing In a retainer-based model, clients pay a fixed monthly fee for ongoing services from the digital marketing agency. Read more at AdAge.

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This day in search marketing history: January 20

Search Engine Land

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. He also added “for SEO” to the title of his post. Report: Google Leads U.S.