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Marketers, it’s time to walk the walk on responsible media

Martech

Promote diversity, equity, inclusion and belonging (DEIB). It ensures that advertising is placed in safe and appropriate contexts, upholds ethical standards and fosters a positive impact on society and the environment. By refining these strategies, advertisers can bolster the news industry and foster a healthy information ecosystem.

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Jambo account-based marketing platform joins ON24 Partner Network

Martech

Jambo’s existing omnichannel tracking includes website, IP-based advertising, marketing automation, Google, LinkedIn and Meta platforms. Read next: How to decide if you need an account-based marketing platform. Promote events and webinars to target accounts via account-based ads and email. Why we care.

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3 New Ways Marketing Cloud Helps You Succeed With AI

Salesforce

Unlock efficiency with AI-powered campaigns by automatically generating segments, email subject lines, body copy, and visual assets based on your natural language inputs and your first-party data. Segment intelligence In our research , marketers tell us that proving their impact on growth is a top challenge.

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Why we care about adtech: The complete guide

Martech

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape?

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Understanding How Does a Digital Marketing Agency Make Money

Lead Fuze

Comprehending how a digital marketing agency gains income is imperative for sales representatives, recruiters, startups, marketers and entrepreneurs. This method provides transparency to clients about how much time is invested into their campaigns but may also lead to increased costs if projects take longer than expected.

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Goodbye to cookies: Digital advertising’s leap in the dark

Martech

“(T)he changes mandated by Privacy Sandbox will require substantial development and infrastructure investment costs for both buy and sell-side technology companies. ’s Competition and Markets Authority (CMA) has said that Google must not deprecate third-party cookies until their concerns about competition have been resolved.

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3 Big Reasons Why Marketing Automation Is Not Working for Your Business

Sales Nexus

Marketing automation is technology that manages marketing processes…automatically. When the marketing budget gets slashed and resources dry up, marketing automation fails because it still requires a dedicated team to run it effectively. Less on the grunt work they’re currently doing.

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