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Microsoft credit card ads are now available globally, plus 11 other new product updates

Search Engine Land

Microsoft has just announced a slew of new product updates, including the global adoption of credit card ads. Credit card ads were launched last year to advertisers in the US and Canada. Now available in all Shopping Campaigns global markets.” You can see the full list of markets on the Microsoft blog announcement.

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What every marketer needs to know about programmatic advertising

Martech

All of this drives the price up. Programmatic advertising gives you all those good, actionable insights into campaign performance. Table of contents What is programmatic advertising? How does programmatic advertising work? What are the advantages of programmatic advertising? What is a retail media network?

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US Justice Department sues Google again, aims to dismantle its ad division

Search Engine Land

Google’s advertising business has drawn criticism for its market positioning, as it operates on multiple sides of the market, giving it unique insight and potential leverage. Google denies that it dominates the online advertising market and points to the market share of competitors like Facebook.

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5 Online Business Marketing Ideas To Explode Your Revenue

ClickFunnels

The post 5 Online Business Marketing Ideas To Explode Your Revenue appeared first on ClickFunnels. Simply having a great product isn’t enough. Today we are going to look at five powerful online business marketing ideas that can help you do that. Here’s What You Need To Do Before You Start Marketing Your Online Business.

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How reducing your carbon footprint can save you money and increase ad impact

Martech

On one side, we want the advertising to be more engaging. On the other side, the environmental price is quite heavy compared to delivering less engaging images. A: The reduction of CO2 footprint correlates with efficiency in delivering advertising. So here is the conundrum. We all, as an industry, need to find some balance.

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This day in search marketing history: March 11

Search Engine Land

The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” Static headlines now available for DSAs in Microsoft Advertising 2021: Marketers could now have full control over their ad text with Dynamic Search Ads.

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Why we care about adtech: The complete guide

Martech

They reduce the need for constant back and forth communication between advertisers and publishers, increasing the efficiency of the ad buying process. DSPs analyze the best ad impressions as well as the price at which they should be bought through real-time bidding (RTB). Pricing : The pricing mechanism is different.