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IAB Tech Lab releases protocol for private sharing of conversion data

Martech

The protocol adopts Privacy Enhancing Technologies (PETs) like Private Set Intersection (PSI) and Trusted Execution Environments (TEEs). In short, PSI is a technique for learning about where datasets intersect but learning nothing else about the data, while TEEs are an alternative to data clean rooms, promoting multi-party collaboration.

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5 Online Business Marketing Ideas To Explode Your Revenue

ClickFunnels

Continue reading… Table of Contents Here’s What You Need To Do Before You Start Marketing Your Online Business Marketing Idea #1: Paid Advertising Marketing Idea #2: Social Media Marketing Idea #3: Influencer Marketing Marketing Idea #4: YouTube Marketing Idea #5: Webinars Want Russell To Teach You How To Build a Sales Funnel?

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The Unique Opportunities Sports Marketing Offers

Sales Pop!

It can also increase trust and authority in your brand when you link it to another well-known brand, like a sports team. Now is a perfect time to begin sports marketing. Get your logo on promotional items at sporting events. They can make appearances in advertisements, marketing materials, and your social media pages.

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3 New Ways Marketing Cloud Helps You Succeed With AI

Salesforce

Personalize at scale with new ways to share behavioral insights and data across marketing and CRM, launch customer referral and promotional programs, and jumpstart your journeys with out-of-the-box industry best practices and templates. Let’s take a deeper look. Show me more

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PR Career Guide: Public Relations Job Titles, Descriptions, & Salary

Hubspot

Public Relations can be boiled down into two main responsibilities: promoting a brand and protecting it. PR is unique because it allows brands to build a relationship with an audience through credible sources, like trusted news outlets. Promotional Side of Public Relations. What is Public Relations? Careers in Public Relations.

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Understanding How Does a Digital Marketing Agency Make Money

Lead Fuze

Cross-promotion: Promote each other’s products or services through various channels like social media platforms, email newsletters, etc., Cross-promotion: Promote each other’s products or services through various channels like social media platforms, email newsletters, etc., Read more at AdAge.

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6 Simple Ways to Tap Into the Power of Influencer Marketing

Hubspot

All it takes is a good hashtag, a great influencer, and a solid promotion plan. By sharing an early version of your content with influencers before your main promotion, it gives you an opportunity to get a testimonial from them on how great the content is. Looking for some inspiration? Get a testimonial.