GTM 151: AI-First GTM, Lean Teams, & Customer Obsession with Dennis Lyandres
Sales Hacker
JUNE 17, 2025
And then they’re going to expend who they sell to, so what stakeholders they kind of sell to, and they’re gonna eventually kind of fork out of that workflow. So you know, Procore, we started selling to the general contractor. We [00:09:00] called out, we wanted to sell to owners. That goes up to the insurer.
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