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This day in search marketing history: February 7

Search Engine Land

Google tests Buying Guides in mobile search results 2022: It presented users with various drop-down menu options to learn more about the product they were searching for. Wolfram|Alpha Goes Pro With Powerful Data Analysis & Presentation Tools 2012: It included the ability to analyze your own datasets.

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17 Things We’ve Learned from Top Product Marketers

ConversionXL

Henry Ford once said that the major secret of success is hidden in the ability to take another person’s point of view and observe things from that angle, in addition to your own. A staggering number of over one million e-commerce retailers have used the company’s products, with more than 3.5 Excel at both strategy and execution.

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The 8 Non-Negotiables for a Winning Product Launch

Highspot

A product launch is a company’s meticulous process to present its new or updated product to the market. This cross-departmental collaboration ensures all team members align with the product launch and company goals. Equip them with knowledge about the product, its unique selling points, and the challenges they might face.

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How To Sell Conversion Rate Optimization To Your Boss

ConversionXL

Realizing this was a much bigger problem we’ve yet to address, Peep took to Twitter and asked: Looking for an in-house optimizer in a big company for a blog post on selling CRO internally. ” “ We explained CRO as a way of doing e-commerce business, not as a fancy »buzzword«. Know anyone? Convincing The CEO.

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The last 22 (part IV)

ConversionXL

I don’t feel you’re selling the book enough – you don’t make people WANT to buy the book. You’re just presenting the pitch written by the publisher, that’s it. Provide information on what exactly will they learn and what will they be able to do once they read the e-book. Be ultra specific.

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Lessons From Downturns & Turnarounds with Chris O’Neill (Video + Transcript)

SaaStr

Of course, we’re seeing many of the trends that have been in existence being accelerated by 5, 10 plus years whether it’s telemedicine, e-commerce, mental health, food delivery, we’re very well aware of these COVID fuel tailwinds which are changing industries literally in weeks as opposed to decades.