ConversionXL

DECEMBER 3, 2018

Localized, where the entire buying process happens within a small—sometimes offline—network. Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. It created powerful network effects.

Niche 133

Niche B2B Manufacturing Education 133

SaaStr

JULY 9, 2019

With electricity, a lot of African nations never had legacy electrical grids. They spend days there figuring out how to cross it without getting eaten. It’s really important to have that face to face interaction in order to sell. The first thing we did was really pulled the unemployment angle quite aggressively.

Electricity 65

Electricity Education Start-ups Trust 65

Hubspot

JUNE 12, 2017

But the moments like the one we described above are the ones that remind us: B2C companies haven't locked down all of the truly interesting marketing angles. If you’ve ever seen a growth marketer on the heels of a successful optimization experiment, you know that her energy is electric. Takeaway for Marketers. What It Does Well.

B2B 0

B2B B2C Angle Electricity 0

Hubspot

MARCH 18, 2018

The Tax Time center, for example, is angled to fit the needs of both customer groups, providing tips for those just starting out, and guides for breaking through new stages of development. If you’ve ever seen a growth marketer on the heels of a successful optimization experiment, you know that her energy is electric. What It Does Well.

B2B 78

B2B B2C Electricity Engineering 78