ConversionXL

NOVEMBER 4, 2021

Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They design an effective go-to-market plan along with the required positioning and messaging. With gathered data, they can create genuine stories that propel the product marketing function.

Product 127

Product E-commerce Strategize B2B 127

Highspot

OCTOBER 23, 2023

A product launch is a company’s meticulous process to present its new or updated product to the market. The success of the launch relies on a shared strategy across various teams, including sales, product managers, customer support, product marketing, event management, and more.

Launch 59

Launch Negotiate Product GTM 59

SaaStr

OCTOBER 22, 2020

* What should the first marketing hire look like? Why does Ryan believe you should hire two in marketing to start? How does Ryan ensure cross-function working seamlessly from the very beginning with marketing? * How does Ryan think about measuring success when it comes to product marketing? Harry Stebbings.

Pipeline 64

Pipeline Cross-sell Launch Start-ups 64

SaaStr

JULY 30, 2018

They’re trying to cross?sell sell products. What they’re finding is it’s prohibitively difficult to use these newer technologies like UiPath without being able to connect all these different systems together in a way that the software on top can actually bring together a different picture of what’s going on.

Cross-sell 61

Cross-sell Up-sell Sales Start-ups 61

SaaStr

FEBRUARY 7, 2020

One of the most popular sessions from SaaStr Annual, this presentation will provide an in-depth look at the cloud computing industry across Europe and globally. If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. And do they understand the addressable market?

Strategize 67

Strategize Pitch Growth Networking 67

SaaStr

FEBRUARY 1, 2019

How does Amanda think the go-to-market has to change with every stage of development? What can be done to ensure seamless cross-functional communication across the org? You can also take your SaaStr to go: Listen on iTunes. And now here I am at Figma, in charge of all go-to-market, which is super exciting for me.

Customers 42

Customers Price Cross-sell Start-ups 42

SaaStr

AUGUST 19, 2020

We shut down something called the Evernote market which was selling physical goods, sunset some nice products like Evernote food which had nice followings, but I felt were distracting from the larger priorities. So if you haven’t experimented with an ROI calculator in your go-to-market motion, I’d highly encourage it.

E-commerce 96

E-commerce Price Start-ups Growth 96