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How to Become a Marketing Manager

ConversionXL

Perhaps you want to move up the ranks at your current company, or maybe you’re looking to change careers. Marketers can be involved in product development to ensure the product aligns with the customers’ needs, in communicating price points, in finding the best angles to keep customers coming back, and so on. Source: Nanigans.

Promote 141
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The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

Hubspot

Note: If you want to get up to speed on the basics of SlideShare, here are instructions on how to get started , tips for making your slides even better , and several different presentation templates (download one here , and another here ). If your title is too long, your SERP CTR could plummet. Include Numbers.

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Advertorials Can Work—If You Get It Right

ConversionXL

They’re often lumped together with other maligned tactics, like cold emails and pop-ups. Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege). We may say we don’t like them and they’re dumb, but they can work. .

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The Ultimate Guide to Video Marketing

Hubspot

For example, we created the following video to promote a key (intangible) theme from the 2017 State of Inbound report. It also draws longer streams and higher engagement rates — viewers spend up to 8.1x With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content.

Angle 101
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An Irresistible Offer: 4 Tips to Personalize Your Sales Funnel

ConversionXL

As the White House Office of Consumer Affairs points out, “On average, loyal customers are worth up to 10 times more than their first purchase.”. With prospect emails, use tactics like overcoming objections, offering free trials, highlighting social proof, and pitching entry-level products and services. Runner Up : Kolor.com.