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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

The site was able to: Rank in the top three positions of Google for commercial keywords that get up to 246,000 average monthly searches. Additionally, ecommerce SERPs tend to have ads taking up some of the real estate, which can reduce organic CTR. Thus, this CTR study signifies that ranking higher means more traffic.

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A guide to effective PPC projections

Search Engine Land

A founder may include the estimate in a pitch deck for VC funding. The answer will tell you a lot about what you need to deliver – and if the question comes from outside the marketing team, benchmarks like CVR, CTR, and CPC might be too granular to reference when a higher-level outlook would have more of an impact.

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A Step-by-Step Guide to LinkedIn Ads

ConversionXL

A high CPC followed by a conversion rate of ~10% may not make your business its money back on a campaign. A high CPC followed by a conversion rate of around 10% on an item priced at $10 will not produce a ROI. Although video ads are visual and break up the traditional feed, users are less likely to click on videos. Carousel ads.

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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

The Australian Air Force ran a banner ad on an Australian IT news website with a clever incentive to click: Upon inspecting the source code, visitors would find the following: Even with a limited budget, this ad won an advertising award, massively increased job inquires for the Australian Air Force, and reduced the average cost per enlistment.

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Cold Emails: Can They Work, Or Are They Just Spam?

ConversionXL

A sales pitch on Twitter or Facebook has the potential to be seen by thousands of people, but anyone who isn’t checking their timeline right then will likely miss it. Often, “successful” cold email strategies end up in a blog post, which leads thousands to replicate it, destroying its effectiveness in the process.

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How to Become a Marketing Manager

ConversionXL

Perhaps you want to move up the ranks at your current company, or maybe you’re looking to change careers. If your competitor swerves their traditional marketing for a more outrageous campaign, do you follow suit? Volunteer to head up new projects and marketing efforts that your team is working on. Source: Nanigans.

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How to make better SEO reports for the C-suite

Search Engine Land

Initialism: CWV, CSS, JS, API, GA4, XML, CTR, CMS, CPC, DA, LSI. As an in-house SEO, I have seen pitches from great people who clearly put in the effort. How the best-in-class communicates with the C-suite To overcome these challenges and ensure that SEO reports are attractive to key decision makers, ensure the following.