Sales Hacker

DECEMBER 8, 2020

And so I found my angle there and everyone was installing Windows ME, which was a categorical disaster. I’ve hired people from finance, from recruitment, from marketing, and they’ve been exceptional. Luke Rogers: Y2K. Everyone was buying wifi access points for the first time and no one knew how to set them up.

Sales 101

Sales E-commerce Technology Technology 101

Hubspot

JUNE 12, 2017

But the moments like the one we described above are the ones that remind us: B2C companies haven't locked down all of the truly interesting marketing angles. If you’ve ever seen a growth marketer on the heels of a successful optimization experiment, you know that her energy is electric. 3) MYOB: End of Financial Year.

B2B 0

B2B B2C Angle Electricity 0

Hubspot

MARCH 18, 2018

MYOB, a provider of business management solutions in Australia and New Zealand, helps companies manage their finances, in part by connecting them with bookkeepers and financial services professionals. If you’ve ever seen a growth marketer on the heels of a successful optimization experiment, you know that her energy is electric.

B2B 78

B2B B2C Electricity Engineering 78

SaaStr

OCTOBER 22, 2020

I studied electrical engineering. Ryan Carlson: And so for tech startups, when they’re small, the product story and the company story are one and the same, but as they get bigger, the company story starts to take on a different angle. If you’re in finance, you’re going to work with vendors.

Pipeline 67

Pipeline Cross-sell Launch Start-ups 67

Sales Hacker

JANUARY 19, 2021

He holds a BSc in electrical engineering and an executive MBA from the University of Leicester. But the pure cost-saving angle is often such a loser at the strategic and the executive levels because people misunderstand what motivates executives and what motivates executive decision making. All of those things are great.

Cross-sell 63

Cross-sell Up-sell Objectives and Key Results Start-ups 63