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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Localized, where the entire buying process happens within a small—sometimes offline—network. Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. It created powerful network effects.

Niche 133
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SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)

SaaStr

You guys have been through three days of presentations. With electricity, a lot of African nations never had legacy electrical grids. The first thing we did was really pulled the unemployment angle quite aggressively. FULL TRANSCRIPT BELOW. How’s it guys? You guys good? How’s everyone feeling? Yeah, great.

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PODCAST 139: The Science of Becoming a Better Sales Leader with Luke Rogers

Sales Hacker

And so I found my angle there and everyone was installing Windows ME, which was a categorical disaster. It was so fascinating to study a subject that was really talking about the future in such a present way and saying that these technologies are already far more pervasive than you think they are. Luke Rogers: Y2K.

Sales 101
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The Best of B2B Marketing Content: 10 Examples

Hubspot

The Tax Time center, for example, is angled to fit the needs of both customer groups, providing tips for those just starting out, and guides for breaking through new stages of development. If you’ve ever seen a growth marketer on the heels of a successful optimization experiment, you know that her energy is electric. What It Does Well.

B2B 78