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What is evergreen content and why it’s important for SEO

Search Engine Land

And, no matter what the technology looks like, people will always be interested in protecting their data from malicious entities. It will be relevant for at least a few years, and when technology inevitably changes, the article can be updated to follow suit. Thus, this HubSpot blog on cybersecurity is a good evergreen content example.

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This day in search marketing history: March 24

Search Engine Land

Google announces global launch of property promotion ads for hotels 2021: Property promotion ads helped hotels capture demand from users looking for places to stay. Google AdWords Officially Launches Demographic Bidding? Microsoft Advertising blocks 1.6 Microsoft Taking On Google Street View With “GeoSynth”?

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Yesterday's Apple Event Was as Bananas as We Expected

Hubspot

Be it Jobs himself, customers, or the technology that served as a foundation for what was unveiled, there was an undertone of "what came before it" to everything that was showcased. This summer, Today in Apple launches at retail locations, focused on community, workshops. but with a new name. September 12, 2017. Apple Watch.

Retail 74
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7 Awesome Olympics Campaigns to Inspire Your Marketing

Hubspot

Proctor & Gamble created a campaign called "Thank You, Mom" that showed flashbacks of Olympic athletes from all over the world growing up and practicing their sport with support from their mothers. The campaign launched on Mother's Day (I know, go ahead and grab another tissue) and has since had 5.7 Take a look.

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Account-based marketing is a team sport. Here’s an example: When T-Mobile rolled out its unlimited data plan, contextual intelligence platform GumGum wanted them to see how useful its computer vision technology could be and highlight how the two companies could collaborate. Come at inbound from a different angle.

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PODCAST 128: How to Unshackle Your Career Growth With a Mentor with Tom Martin

Sales Hacker

If you missed episode 127, check it out here: Leadership Lessons From 10 Years of Democratizing Youth Sports w/ Brian Litvack. Tom has more than 25 years of experience in the technology hardware and software businesses. And from there on I did several marketing roles and then launched into sales, really did retail sales back then.

Growth 69
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Papa Johns and Netspend adopt augmented reality for eGift campaign

Martech

As a result of the WebAR technology developed by Videobomb, the image of the dollar bill connected users to the promotion, which invited them to sign up and receive a $10 eGift discount for Papa Johns. The promotion launched the Friday before the Super Bowl, a busy weekend for food orders. Why we care.

Campaign 103