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Entities, topics, keywords: Clarifying core semantic SEO concepts

Search Engine Land

” Here’s a summary of their key distinctions: Scope Topics are broad and can encompass multiple entities and even various keywords. While targeting low-hanging fruit in terms of keywords is still viable, it doesn’t necessarily establish a website as an authority in a specific niche. Entities are more specific and focused.

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How to optimize for entities

Search Engine Land

An entity is a uniquely identifiable object or thing characterized by its name(s), type(s), attributes, and relationships to other entities. They have videos, images, multiple angles, buyer guides, reviews, tags, and detailed technical information on their products. With the ContentSprout topic generator, you enter the niche (e.g.,

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Ideation, Creation, Iteration: How to Align Sales and Marketing Content Output

Sales Hacker

You need to target your niche, answer questions; you need to tell a story. We get the best results when both the sales and the marketing teams’ content is based around the customers and their desired outcomes. They need to address your niche, fitting your product story within the context of a customer’s lives.

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Top AI tips and prompts to supercharge your content marketing

Search Engine Land

By having clear objectives in mind, you can better tailor your AI prompts to deliver the desired outcomes. Experiment with different platforms to find the one that aligns with your needs and offers the best results. Instead of relying solely on your own expertise, use AI-generated prompts to explore different angles and viewpoints.

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

JungleTopp estimates that with 65% of your original Facebook Ads budget, you can get similar results on TikTok. This resulted in a low average cost-per-click of $0.21 , with a 1.2% directly resulted in conversions. The key to successful Brand Takeovers is not to abuse your position with blatant selling.

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