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SEO strategy: 3 steps to strategic SEO planning

Search Engine Land

Content plan : Create a content plan to target your main keywords. Niche Targeting a niche or one customer segment is a potential strategy. I am niching it down to make it more specific and relevant to a segment of my target audience. Can we niche down whilst still targeting reasonable volume keywords?

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Entities, topics, keywords: Clarifying core semantic SEO concepts

Search Engine Land

While targeting low-hanging fruit in terms of keywords is still viable, it doesn’t necessarily establish a website as an authority in a specific niche. Determine which sub-niche within your realm you can outshine others in. At the center of this map, you have your main subject – the overarching topic your site focuses on.

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Tangential SEO: How to use Google Bard to find content ideas fast

Search Engine Land

SEO tools give you keywords variations of your main keyword. One of the main benefits of tangential SEO is attracting a wider audience compared to targeting traditional business keywords. Main topic: Holiday home. Main topic: Online courses. The good news is that every niche can use tangential content.

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Executing a TikTok campaign: Best of the Bot

Martech

Find your niche: Identify your target audience and create content that resonates with them. Whether it’s comedy, fashion, beauty, or any other niche, find your unique angle and consistently deliver content that appeals to your target audience.

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5 Smart Reasons to Create Content Outside Your Niche

Hubspot

Your end goal, of course, is to become a top leading expert on the topics that matter to your niche. And when you're first starting out, committing to a niche is important. Yet, a day will eventually come when you've exhausted your niche. 5 Smart Reasons to Create Content Outside Your Niche. You must own and dominate it.

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How to target highly competitive organic keywords: An advanced approach

Search Engine Land

You’ll either get your angle validated or get surprising insights that help you produce distinctive content that connects in a way your competitors aren’t. Dig deeper: An SEO guide to audience research and content analysis If you’re still struggling with the main keyword, do an end-around You won’t always get breakthroughs that clean, though.

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Top social media monitoring capabilities for brands

Martech

Stories give your brand another angle to social media and maximize impact. It’s a niche tool, but one that complements your marketing intel gleaned from your main social media monitoring tools, so you know the right direction to go.

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