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Entities, topics, keywords: Clarifying core semantic SEO concepts

Search Engine Land

What are semantic networks and how do you build them? Semantic networks (in the context of SEO) Topics often serve as nodes in semantic networks that connect related entities. While targeting low-hanging fruit in terms of keywords is still viable, it doesn’t necessarily establish a website as an authority in a specific niche.

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Top AI tips and prompts to supercharge your content marketing

Search Engine Land

Craft thought-provoking questions Use AI prompts effectively to pose thought-provoking questions about your industry or niche. Instead of relying solely on your own expertise, use AI-generated prompts to explore different angles and viewpoints. Priming can help shape its responses and ensure they align with your desired angle.

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Why Our Social Team Developed a Private Facebook Group and How It Impacted Our Audience

Hubspot

While people still value video, image, and text content, they are finding authentic connections in shared interest groups instead of in their existing personal networks. We know that today’s Facebook user behavior is shifting. View examples here and here.). In short, we consider our Group followers as our VIPs.

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11 Proven Hacks to Increase Ecommerce Conversions

Beeketing

Even if you look within your niche, you will still be competing with hundreds or thousands of similar websites. The answer is by using a mix of SEO (search engine optimization) and CRO (conversion rate optimization) techniques. . Take multiple shots from different angles to clearly show the product. How can you do that?

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7 Steps to Becoming a World-Class Real-Time Marketer

Hubspot

Newsjacking, as defined by David Meerman Scott in his book, Newsjacking , is "the process by which you inject your ideas or angles into breaking news, in real time, in order to generate media coverage for yourself or your business.". For smaller, more niche events, they may not be necessary. 2) Organize the Stream.

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How to Use Data to Create More Relevant Content

Hubspot

Phrases that are closely related to your niche and have good search volume. Learn what type of content performs the best for your niche. What social networks should I focus on the most? To see an example of this technique in action , check out this blog post. The keywords that convert for your business. Related keywords.

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32 Business and Life Lessons: What I Learned Running Companies on 4 Different Continents

ConversionXL

I loved learning and practicing persuasion, negotiation techniques and networking. Fitness market is very competitive, so we were looking for a niche that had enough people in it, but not that much competition. We found a niche that had only 2 products, made by the same guy. I was (still am!) Most people did.