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SEO strategy: 3 steps to strategic SEO planning

Search Engine Land

3-step strategic SEO process To develop an effective SEO strategy, we need three distinct steps: Step 1: SEO research – Keywords, competitors, currently ranking content. This is the first step to understanding your situation and the environment to inform your strategic choices. Step 1 is SEO research. Clarify your SEO goals and KPIs.

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Use Design Thinking to Solve Your Toughest Marketing Challenges

Hubspot

Instead, they understand the challenge from all angles. During our focused five-day session, we collaborated with our SEO cohorts to make several strategic adjustments based on design thinking exercises. This was a quick, collaborative way to align a diverse set of minds on a common goal and set our strategic direction for the project.

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How To Sell Conversion Rate Optimization To Your Boss

ConversionXL

We have some number of HiPPOs here that prescribe to the belief that web design and UX is something that just anyone off the streets can figure out case-by-case with a little googling – my fear is that they do or will feel the same about conversion optimization.” ” Finding The Companies Who Optimize. Convincing The CEO.

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Digital Elite Camp 2019 Recap: Takeaways from Every Speaker

ConversionXL

Here’s what went down inside the presentation hall. Three strategic mental models for conducting and applying research: “Knowing the name of something is not the same as knowing something.” Create an angle. This affects UX, quality score, cost per click , and ad rank. Alexa Hubley: “How to Compete in a Saturated Market”.

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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

Angle (motivation you provide – both conscious and non-conscious). Joanna Wiebe, Jen Havice and Joel Klettke present: Conversion Copywriting Panel. Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Market to the 95%, too!