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SEO strategy: 3 steps to strategic SEO planning

Search Engine Land

3-step strategic SEO process To develop an effective SEO strategy, we need three distinct steps: Step 1: SEO research – Keywords, competitors, currently ranking content. This is the first step to understanding your situation and the environment to inform your strategic choices. Step 1 is SEO research. Clarify your SEO goals and KPIs.

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Advanced ways to use competitive research in SEO

Search Engine Land

It’s illuminating and produces many strategic ideas and content topics. This can give you ideas about outreach (or content written strategically to appeal to these outlets ) for your backlinks strategy. With this angle, I’ve gotten some great first-page rankings and reached users with buying intent.

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5 Steps for Stunning Custom Folder Printing and Foil Stamping

Sales Pop!

For business presentations and marketing materials with a wow factor, spectacular custom printing and foil stamping elevate professionalism. Learn expert techniques from strategic planning to creative design, pre-press processing, high-precision specialty printing, and foil stamping focused on channeling brand ethos.

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Transforming agencies into profit powerhouses with client retention by CallRail

Search Engine Land

The solutions to client churn Client churn can be tackled from multiple angles, involving refined account management processes and strategic use of data-driven marketing techniques. By analyzing past breakups and leveraging data-driven marketing, agencies can pave the way for stronger, more fruitful partnerships in the future.

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The Best Sales Podcasts to Elevate Your Selling Game in 2024

Veloxy

Listening to these top sales podcasts can help professionals enhance their skills, stay informed about new developments in the field, and gain strategic advice from seasoned sales experts for career advancement and sales success. Such podcasts are hosted by seasoned sales coaches such as Jeffrey Gitomer of ‘Sell or Die’, Brian G.

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AI-generated content in 2024: How to excel and where to exercise caution

Search Engine Land

Issues such as misguided SEO research, factual accuracy, plagiarism risks and the absence of human expertise and reasoning are all in play – and they present risks and challenges for brands. Humans bring the ability to think outside the box, connect disparate ideas and envision unique content angles that resonate with audiences.

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How to use AI in digital advertising by Fluency

Search Engine Land

While digital advertisers will still need to keep their pulse on compliance or any arguable language that may arise, they still achieve greater efficiency, thus leaving more time to focus on strategic work. While it’s all that—and a little bit more—it’s not going to generate the same level of quality for long-form content that a human will.

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