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Email outreach for marketers: Measuring and optimizing performance

Martech

Lead-to-appointment rate This metric shows how effective is the communication between your team and potential clients. Narrow down location targeting: Go beyond general regions. As a result, we get a 30% rise in the number of appointments. The main task is to handle the response in a way that will give you maximum data.

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How To Get Started With Email Segmentation

Salesforce

Have you ever had an appointment reminder from your healthcare clinic? This means you can send them exclusive access to sales, early product launches, or special discounts. If it’s wintertime, a clothing retailer might segment their audience by sending promotions to customers in extra cold regions.

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How Government Healthcare Can Prevent Global Illness

Salesforce

A few years ago, when I was working as a new physician in the San Francisco Bay Area, I joined a Meetup group focused on design and tech in the healthcare space. The group included representatives from all kinds of startups and healthcare entities with big, paradigm-shifting ideas. But healthcare is not flashy work.

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What Is Dispatch Management? Tips for Efficiency

Salesforce

Dispatchers have to juggle different types of appointments, may have to find multiple contractors and specialists for a single job, and even handle requests for emergency situations, like floods. These include repairs, installations, maintenance, emergency response, home healthcare, insurance claim assessments, deliveries, and much more.

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“The Secret to SMB Sales” Accel Partner Andrei Brasoveanu and Doctolib Chief Development Officer Agnes Bazin (Video + Transcript)

SaaStr

Yeah, maybe as an introduction, who of you have already booked an appointment through Doctolib? I’m very happy to talk about SMB sales today because if you think about it, healthcare is a very nice economic sector. So, you’ve got to split your territory between pools of 2,000, 3,000 prospect per person.

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“The Secret to SMB Sales” Accel Partner Andrei Brasoveanu and Doctolib Chief Development Officer Agnes Bazin

SaaStr

Yeah, maybe as an introduction, who of you have already booked an appointment through Doctolib? I’m very happy to talk about SMB sales today because if you think about it, healthcare is a very nice economic sector. So, you’ve got to split your territory between pools of 2,000, 3,000 prospect per person.

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16 marketing automation platforms your organization should consider

Martech

Marketo Engage is designed for SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Key clients include CenturyLink, Charles Schwab, GE Panasonic, RingCentral and Roche.