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Customer Post: How I Built an SDR Assembly Line with Outreach and Doubled my Team’s Output

Outreach

The team created over $2M in qualified outbound pipeline in Q4. Enter: Project Assembly Line. The purpose of the assembly line was to limit non-selling tasks for SDRs — outsourcing them to faster and less costly teams — and scaling up their selling activities with Outreach.

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Sales Role Specialization

Partners in Excellence

This assembly line process starts with a widget (let’s call them customers), being passed from person to person down the line until they come out closed or on the reject (loss) pile. If we aren’t making the number we just crank up the volume, feeding more leads into the top of the pipeline.

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Customers Aren’t Widgets

Partners in Excellence

I believe selling is a set of disciplined processes, many of which can be “engineered” to optimize our ability to engage the right customers/prospects, with the right conversations, at the right time. Even to the point that some commoditized or repeat buys are completely automated on the customer and supplier sides.

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Sales Organization Structures for Success: Models, Tips, and Best Practices

Highspot

How you organize your sales team will be determined by the regions you serve, the number of products and services you offer, the size of your sales team, and the size and industry of your customers. Prepares sellers for customer engagements via training and onboarding activities. The Assembly Line.

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No More Quotas, No More Commission: Sales Without SDRs

Sales Hacker

Outreach enables accurate sales forecasting, replaces manual processes with real-time guidance, and unlocks actionable customer intelligence to help you win more often. The second aspect of the predictive revenue model is the sales assembly line or seller specialization or sales handoffs , primarily the AE/CSM split.

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The GTM Learning Loop: How to Optimize Your Funnel with Applied Learning

InsightSquared

Adopted by Japanese manufacturing companies after World War II as a way to reduce waste and create competitive advantage, kaizen evolved beyond the assembly line in manufacturing to all business processes and became the precursor to lean manufacturing. The Japanese term “Kaizen” stands for the continuous improvement of a process.

GTM 73
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How to Lead a Sales Team: 14 Key Tips to Help New Managers Thrive

Hubspot

The Assembly Line — a model where reps work on designated responsibilities, specific to a certain pipeline stage. A CRM can provide a shared repository for customer data to make for more cohesive sales efforts. Sales automation resources can streamline outreach and take unnecessary strain off your salespeople.