The 7 habits of highly effective people is a blueprint for the Positionless Marketer by Optimove
Martech
MAY 5, 2025
They blow up the traditional marketing assembly line, where roles are rigidly defined. That means defining KPIs, customer journey impact, and personalization goals before determining the messaging or marketing campaign to get you there. Positionless Marketers ensure technology serves the vision, rather than the other way around.
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