Remove Assembly Line Remove Technique Remove Up-sell
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Our Customers Are Changing Faster Than We Are!

Partners in Excellence

There seems to be an arrogance or conceit in so many of the conversations I see about the future of selling. My feeds are filled with new technologies, new selling models, new engagement strategies, new organizational structures. As a result, sellers are playing a losing game of catch up. Win rates are plummeting.

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A SaaS Fairy Tale….

Partners in Excellence

Rather than paying up front for a license, people could pay on a monthly basis for a subscription. Since the target customers, initially, for these tools were individuals and small teams, the methods others had used in consumer product selling were adapted. And assembly line process started to emerge.

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Let’s Talk About Lean Manufacturing For A Moment….

Partners in Excellence

So much of what our focus in ā€œmodern selling,ā€ seems to be the adaptation of Lean Manufacturing techniques into selling. We’ve created ā€œassembly linesā€ with specialized functions, passing our customers from one station to the next. There were however, some limitations to this.

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Customers Aren’t Widgets

Partners in Excellence

I believe selling is a set of disciplined processes, many of which can be ā€œengineeredā€ to optimize our ability to engage the right customers/prospects, with the right conversations, at the right time. One begins to see images of assembly lines with customers on a conveyor belt moving from station to station.

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We Need To Change The Selling Conversation!!

Partners in Excellence

I just listened to an outstanding webcast on the future of selling, conducted by four close friends. I am a student of their work, they are among the smartest thinkers about selling I’ve ever met. It seemed, unconsciously, the conversation around selling gravitates to SaaS selling.

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We’re Long Past Our ā€œUse By Dateā€

Partners in Excellence

Yet we insist on using the same old models, techniques, and approaches. It’s tantamount to my brushing the dust off that use by 12/2004 can and polishing it up. Whether it’s specialization in how we move our customers through the ā€œsales assembly line.ā€ ā€ The world has changed!

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5 Sales Tasks That Should Be Automated

SalesLoft

It could be an image of tiny robots completing sales tasks along an assembly line, or a computer spewing out countless emails day and night. Which begs the question, what sales tasks should be automated so you can save time and focus on selling? Automation is one way you can allocate more time for core-selling activities.