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Objections Increased Our Win Rate by 30% — Here’s How

Sales Hacker

When authority came up in a sales conversation, the deal won rate shot up by almost 60%. So, as soon your reps hear authority come up as a blocker, they should make it a point to get the village involved. But how do you handle authority objections? “I’m not the decision-maker.” Guess what?

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Top 5 Inbound Marketing Articles to Start the Week: Motivating Content Contributors

Hubspot

How to Motivate Employees to Contribute Content Author: Mark Thompson on Search Engine Journal Content creation definitely doesn't have to fall completely under the wing of your business's marketing team, but it can be tough to inspire others to contribute. Keep the conversation going after you've left the podium.

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How Marketers Can Connect With Generation Alpha

Salesforce

We interviewed two of the leading experts on the subject: Mark McCrindle, the social researcher who coined the term Generation Alpha, and Heather Dretsch, Ph.D., According to a study by Wunderman Thompson Commerce , just 5% of them list social media as important to them, and only 2% list fame.

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20 Creative Book Cover Designs to Inspire Your Next Project

Hubspot

When Keith Hayes, a veteran art director for Little, Brown and Company, was tasked with designing a cover for Tartt's 2013 novel, the author had just one ask from Hayes. He has designed covers for major authors such as David Foster Wallace and Jonathan Safran Foer. 13) Me (The Art of Living) by Mel Thompson. A failing farm.

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The Story of a Rookie Mistake, a Redesign, and an Accidental Middle Finger to Google

Hubspot

Besides, we would be moving to a site with a higher domain authority, which could help us even as we suffered a loss in organic search traffic. All it took was the deletion of six words and a few punctuation marks. Derek Thompson at The Atlantic found that his most popular tweets had a clickthrough rate of just 1.7%.

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