Remove B2C Remove Electricity Remove X-functional
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How to Build a Product Launch Strategy

ConversionXL

X demos booked in introduction, X revenue in growth). The market clearly yearns for: A high-resolution zoom lens from a large distance Achieving this functionality without having to lug big equipment around. The model was introduced in 2012, back when there was still low consumer awareness around electric cars.

Launch 96
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GTM 130: Scaling to Billions: How DocuSign, HubSpot & Canva Built Winning GTM Strategies with Rob Giglio, Canva’s CCO

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Highlights: 06:07 – 3 lessons from B2C to that B2B marketing needs to learn. Leading a large, remote-first team.

GTM 100
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Differentiation Strategy (and the Sea of Sameness)

ConversionXL

We have feature X that they don’t.”. Tesla has all the long-range electric cars now, but every single car maker will get there soon enough. Your competitor has feature X, you need feature X. Only category connoisseurs could highlight some functional differences between the shoes. They’ll always catch up.