ConversionXL

MARCH 13, 2019

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. So what changes? And what works best?

B2B 130

B2B B2C Retail X-functional 130

Highspot

MAY 16, 2019

In this article, we walk you through the different categories of sales productivity tools that can turn your team into a lean, mean, revenue-generating machine. Lead Generation Tools. Social selling used to be a predominantly B2C strategy, but more and more B2B buyers are turning to social media to research products these days.

Product 81

Product X-functional Lead generation Sales 81

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. Think about it this way: in B2B, sometimes optimizing means aiming for less leads. Longer Sales Cycles and Micro-Conversions.

B2B 110

B2B Conversion B2C SQL 110

ConversionXL

JUNE 25, 2021

X demos booked in introduction, X revenue in growth). This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process.

Launch 96

Launch Product Non-Profits GTM 96

Heinz Marketing

JANUARY 9, 2018

While the principles of content marketing, lead generation, and pipeline acceleration may not have changed, the ways in which we do business in today’s modern, digital world have. The answer is that traditional B2B buying committees are undergoing a generational-paradigm shift.

B2B 62

B2B Objectives and Key Results B2C Promote 62

PandaDoc

MARCH 7, 2023

That just means your team will have more time for research and prospecting—and they’ll have more qualified leads in the long run. Improved customer experience Whether B2C or B2B, different customers will have different needs and expectations. Find potential customers The first step to making a sale is prospecting or lead generation.

Process 52

Process Objectives and Key Results Pitch Legal 52

Hubspot

FEBRUARY 24, 2012

It costs about 5 times more to acquire a new customer than it does to generate new business from an existing customer. Additionally, happy customers are the ones who will refer you new business -- a less costly method of lead generation, not to mention an easier close for your sales organization. Education should come in stages.

B2B 62

B2B Customers Education X-functional 62