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Why you don’t need a CMO… yet

Martech

Marketing consultants have their place but are quite different than CMOs. Consultants tend to focus on a very specific, niche area to help you get out of the mud, so to speak. Like D2C marketing.) However, many do not feel prepared to actually drive growth in important areas like market share and gross margin.

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How to Conduct a Market Opportunity Analysis

Hubspot

Whether you work in B2B, B2C, government, or non-profit organizations, defining and analyzing the market will help you make better decisions. This kind of analysis can help you grow your existing business, pivot into new markets and opportunities, or expand into the periphery of your current market. Demographic data.

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The Latest in VC Funding + Scaling SaaS: An AMA with SaaStr CEO Jason Lemkin (Pod 581)

SaaStr

So clearly there are areas of our economy that are slow growing and B2C has its challenges. So I just see this so many times you’ll see a deck, we need this money to get sales and marketing going. I’m not aware in SaaS that Chile which is a niche market, it’s a small market, is some platform.

Price 76
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How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. 3) Promote new content with company status updates. 6) Email your LinkedIn Group members.