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The Playbook to 10 Things a CEO Should and Should Not Expect From the CMO (Video + Transcript)

SaaStr

Maria and Anthony present the CEO and CMO playbook of how the CEO and CMO can partner with other members of the team to grow sales and marketing. Anthony : Well, last time we were on a stage together, we were filming B2B Creatives, which thank you so much for being a part of that. I know we’re going to hear about your book.

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Episode #088: The Sales Difference Maker with Molly Jacobs

Jeff Shore

This is where the sales professional steps up and makes the difference. Learn how you are the sales difference maker from Molly Jacobs on this episode of The Buyer’s Mind. Learn how you are the sales difference maker from Molly Jacobs on this episode of The Buyer’s Mind. sales #buyersmind Tweet This. Read Full Transcript.

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53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

You can, for example, isolate the conversion rate for all visitors who played the video you’re testing. “Men have become the tools of their tools” – Henry David Thoreau. We’re asked often whether a tool is good, bad, or downright awful, and until now, haven’t put it all together into a cohesive post – until now.

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The Definitive Guide to SaaS Sales: Models, Metrics, and More

Outreach

What is SaaS Sales? SaaS means software-as-a-service, so SaaS sales is simply the process of selling web-based software to clients. For the enterprise buyer, a variety of cost levels mean longer, more complex sales cycles. The nuanced nature of SaaS sales requires top-notch salespeople to get the job done.

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A Step-by-Step Guide to LinkedIn Ads

ConversionXL

Done wrong, you’ll blow through your budget and waste time. Looking professional doesn’t matter if your ad doesn’t reach your target audience and drive conversions. In this guide, you’ll learn how to make your ads budget go further, whether your products are right for LinkedIn, and how to measure your success.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. 99 Marketing Terms to Improve Your Marketing Vocabulary. This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts.

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SaaStr Podcast #390 with Outgrow Co-founder Randy Rayess

SaaStr

How does Randy think about using interactive content to maximize sales rep efficiency? What can be done to make the sales and customer success teamwork so well together? So tell me, how did you make your way into what I call the wonderful world of SaaS, but come to found Outgrow most recently. How does it convert more leads?