B2B Marketing Attribution: Models, Tools, and Processes
ConversionXL
OCTOBER 22, 2018
Too often, in my in-house and now consulting days, I talk to clients and executives who want to know how much each dollar spent brings back in revenue and which channels and activities generate the largest return. That’s the dream—but it’s nearly impossible to do with 100% accuracy. Why do I say that? Organic social).
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