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Brand Strategy vs. Marketing Strategy (And How they Work Together)

ConversionXL

In this article, you’ll learn how to design a successful brand marketing campaign that expresses your brand’s core values, create content your customers crave, and ensure your entire brand ecosystem is designed to support customer loyalty. For example, at global employment platform Indeed , one of their values is “Job seeker first.”

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What is Lead Generation: 11 Good Tricks to Generate Leads

Lead Fuze

Application forms, blog articles, discounts, live shows, and online material are all effective strategies to create leads. By implementing and knowing what is lead generation, you may enhance brand recognition, establish partnerships, create quality leads, and eventually complete sales. What Is Lead Generation?

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Adopting artificial intelligence in your sales process

PandaDoc

Do you feel like your selling job is becoming harder and harder over time? Don’t worry — you are not alone: 69% of your colleagues feel the exact same way, according to Salesforce’s State of Sales 5th edition. How to overcome these challenges, you ask? As AI evolves, sales processes will become more predictive and proactive.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Women in sales often have a polarizing experience. Questioning what we can achieve and how far we can stretch is a tactic to evaluate our choices. If you do something constructive with your doubt, and use it to advance yourself, it can be an asset. What is one a-ha moment you’ve had in your sales career? Lori Richardson.

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5 Things You Need to Do to Create a Category with Gainsight (Video + Transcript)

SaaStr

Join us for SaaStr Annual 2020. Nick Mehta: And we’re here to talk to you about how category creation isn’t something that you find. Building a company is hard enough, but what if there’s no clear market to launch into? Want to see more content like this session? FULL TRANSCRIPT BELOW. Anthony Kennada: Thank you.

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Why Your PR Isn't Working (and How to Fix It)

Hubspot

And yet, I think the heart of the problem has less to do with the age-old argument of whether press releases work or not, and more to do with the need for a seismic shift in how we think about media relations. Alright, here''s how to change how you think about PR, your company, and how the two relate. So what do we do?

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159 Social Media Tips From 2009 in 140 Characters or Less by @shanegibson

Closing Bigger

Here’s my 159 Social Media Tips in Under 140 Characters for 2009: Improve the way you use 5 tools 10% each. Easy access to tools like blogging raises the bar for those who want to lead, lots of competition. The best medium is the one your customer likes, use multiple media. Use Twitter lists to let people know you’re listening.

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