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Why we care about adtech: The complete guide

Martech

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. These technologies are especially powerful as most media transforms to digital or digital-first. We’ll cover: What is adtech? The components of adtech.

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7 Sales Training Ideas That Will Transform Your Team Into “Top Gun” Reps

Gong.io

“I’m running out of sales training ideas ,” the director of sales told me, a bit embarrassed. “My My job is to upskill the sales team ,” he said. But keeping a calendar of sales training topics has been tough to juggle with everything else I have to do.”. This story is more common than many sales managers care to admit.

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20 Inside Sales Tips That Will Grow Your Sales Pipeline in 2023

Veloxy

Whether you’re a beginner, intermediate or inside sales expert, we can all agree on a few things. One; sales is no longer just about high pressure, ‘won’t take no for an answer’ pitches. Today, it’s more of a different dynamic where sales reps listen, empathize, and even kill pitches early if they sense the prospect isn’t interested.

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Making Trade-Offs In Marketing with Meagen Eisenberg (Video + Transcript)

SaaStr

We are very much a different model in that we’re one platform where you have your booking travel, your consumer-like interface married to your world class travel agents all in one. And so we’re a great experience for your employees but also for your finance teams who are trying to control costs and save money.

Launch 68
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Women in sales often have a polarizing experience. Let’s flip the script: Your intellect, emotion, instinct, and empathy as a woman are what make you both a valuable human and invaluable company asset. Celebrate taking time off to be with your family, kids, pets, friends, or alone with your thoughts. Imbalance is okay.

Sales 130
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55 Sales Tips & Techniques That Work Like an Absolute Charm in 2019

Gong.io

Looking for a rich list of sales techniques and tips you can use to close more deals? We’ve pulled together a list of 55 sales techniques, tips, and best practices. Use the quick links on the left to jump to each section. Use the quick links on the left to jump to each section. Prospecting Sales Tips & Techniques.

Technique 133
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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

It's one of those books that you have to read if you work in sales or technology. Because it brings you a good mental model for understanding modern high-tech marketing, as well as the importance of segmenting and understanding your customers in a manner that I haven't seen anywhere else. Table of Contents. A war analogy.