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I spent the bulk of my latter career in the electric sign industry. The electric sign industry is custom manufacturing combined with multiple levels of approvals including municipal permits. Presentation and Evaluation Phase (typically 1 week): Account executive prepares documents and presentation materials.
Presentation. The post Sales Process Example – Electric Signs appeared first on Adaptive BusinessServices. Set expectations. Let them know what is next and when. Is there a need for thought sketches? Recap their needs and confirm (this may be done in a document format following the meeting). You get the idea!
Without a doubt, electric signage was my passion as an industry so this is the area that I went back to. This sheer number presented a problem as I had no idea as to which of these were actually opportunities and which were not due to any number of factors including perhaps having already pulled the trigger with another company.
My background happens to be in the electric sign industry and I will be introducing a series of posts on this site that relate directly to that market. However, the principles discussed will be applicable to any business! Use Zoom or Facetime (share your screen) or email them a narrated slideshow of your presentation or a screencast.
You have to know your own products and services like the back of your hand and that includes what certain product configurations have been sold for recently. I came from the electric sign industry and, dependent on product, we might use dimensions, quantity, overall heights, and types of illumination.
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