CRO Confidential: The Proven Customer Acquisition Strategies Behind Toast’s Explosive Growth with Founders Fund Partner Sam Blond and CRO of Toast Jonathan Vassil
SaaStr
NOVEMBER 3, 2023
That means they still have 85% of the market left to tackle. Toast’s Go To Market Structure Toast has seen unprecedented growth on the revenue side, so let’s look at the customer acquisition strategy. Inside reps have the same quotas and expectations. There’s a reason they’ve split field vs. inside reps 80/20.
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