CRO Confidential: The Proven Customer Acquisition Strategies Behind Toast’s Explosive Growth with Founders Fund Partner Sam Blond and CRO of Toast Jonathan Vassil
SaaStr
NOVEMBER 3, 2023
Due to the non-desk worker nature of restaurants, Toast has two models for acquiring customers: Selling in the field A remote inside sales team Why the two models? Some areas don’t have the density needed to make hiring a field-based sales rep worthwhile, which is where the inside reps come in. There’s a balance, though.
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