Salesforce

MARCH 7, 2024

Let’s say I’m an avid fitness enthusiast living in California who recently subscribed to a fitness newsletter. The segmentation possibilities are numerous: California residents, new subscribers, fitness enthusiasts, and perhaps even those who have shown interest in specific types of workouts. No more code required.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL Promote 114

Salesforce

FEBRUARY 3, 2025

A sales qualified lead (SQL) has been vetted and deemed prepared to have a sales conversation. Sales qualified lead (SQL) A lead vetted by the marketing and sales teams who is deemed ready to buy or have a sales conversation. Lead generation Lead generation is the process of attracting and converting prospects into potential customers.

Objectives and Key Results 52

Objectives and Key Results Pipeline Cross-sell SQL 52

Heinz Marketing

JUNE 26, 2019

If your ideal prospects are marketing leaders in mid-sized technology companies located in California, then your demographic elements should include title, company size, industry, and state. Demographic Scoring. This is where your ideal customer profile definition comes in to play.

Follow-up 77

Follow-up Start-ups Prospecting Technology 77

Salesforce

MARCH 5, 2024

Sales qualified leads (SQLs) Depending on how your company uses this term, either an SQL has been qualified, typically by marketing, and passed along to sales for follow-up or a sales rep has qualified the lead themselves and found them to be a good match for the company.

Territory 52

Territory SQL Contact E-commerce 52

Heinz Marketing

MAY 11, 2020

Paul: So everybody’s not just headed back to the beach like they did last weekend here in Southern California. And it could be, is this an MQL versus an SQL versus a PQL versus an AQL? What do you think, Matt? Is it exponential or incremental? Matt: Probably a little bit of both.

Pipeline 89

Pipeline Sales Healthcare Manufacturing 89