Search Engine Land

MAY 6, 2024

A PPC professional’s job goes beyond just launching paid search campaigns. An equally important task is optimizing and scaling those campaigns for maximum effectiveness and impact. The data from your paid search campaigns contains a wealth of insights waiting to be uncovered. What does this indicate?

CTR 93

CTR Objectives and Key Results Click Through Rate Campaign 93

Search Engine Land

NOVEMBER 18, 2022

What that means, especially with major platform algorithms’ self-learning capabilities, is that cutting spend implies a hard reset that will have last ramifications well beyond the time it takes to turn campaigns back on. Wherever possible, keep the lights on in campaigns you know are providing results. What to do instead.

CTR 126

CTR Campaign CRM B2B 126

Highspot

FEBRUARY 14, 2024

Marketing Plan: Encompasses market research, target audience identification, advertising, content creation, social media strategy, and overall brand positioning. Metrics Sales Plan: Metrics focus on sales performance , revenue targets, conversion rates, customer acquisition costs, and individual sales representative performance.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

Marketing Plan: Encompasses market research, target audience identification, advertising, content creation, social media strategy, and overall brand positioning. Metrics Sales Plan: Metrics focus on sales performance , revenue targets, conversion rates, customer acquisition costs, and individual sales representative performance.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Search Engine Land

JANUARY 13, 2023

Google Ads enables bid simulator for Target ROAS, budget simulator for Maximize clicks, conversions. 2020: You could see the projected impact of making bid or budget changes in your campaigns that used these smart bidding strategies. Google Translate App Gets Improved Picture & Conversational Translation. Market Share.

Non-Profits 123

Non-Profits Engineering Networking CTR 123

Search Engine Land

DECEMBER 16, 2022

Conversations at the C-level are constantly pivoting due to changes in the economy, fluctuations in demand and supply, and organizational changes. The organic channel is perfect for helping key members of the C-suite to: Stay ahead of market trends with vital business insights. Market share. Share of voice.

Objectives and Key Results 95

Objectives and Key Results CTR Campaign Promote 95

ConversionXL

NOVEMBER 23, 2022

Andrei Faji, Engagement Marketing @ PandaDoc. Real conversations with good people. Salesforce, for example, increased its revenue market share to 18.4% This is when the ‘double jeopardy law’ comes into play : the larger the market share, the more users and loyalty a brand will have. Great talks.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94