SBI

MAY 5, 2020

Ironically, this will mean that when Tradeshows and Exhibitions get going again, they may have less visitors, but their value will increase as this becomes one of the few ways to meet in person. The event is just the milestone in the campaign which starts the moment you know you are sponsoring. Think ‘Big Picture’.The

Tradeshows 47

Tradeshows Appointment Follow-up Teamwork 47

Martech

SEPTEMBER 25, 2023

How these metrics are presented, however, makes all the difference. Showing an ROI for a tradeshow event should include all the possible activities that contributed. Too often, marketers use a spreadsheet or a CRM tool to gather “insights” about their market and marketing efforts. But marketers must try.

A/B testing 116

A/B testing Tradeshows Finance Cross-sell 116

ConversionXL

MARCH 17, 2021

Canceled events and tradeshows increased the focus on outbound activities. After analysing our case studies and CRM, we saw that 73% of total revenue came from these two segments. This process helped us define accounts with the highest revenue potential which we then ran highly perosnalized campaigns to.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

Hubspot

JANUARY 4, 2021

While there is significant diversity of ideas and visions presented below, I love the common theme of how we're working toward a better future together, which is why my prediction is this: Marketing in 2021 will be more empathetic than ever. Many organizations have shifted their annual event and tradeshow to a virtual one.

A/B testing 101

A/B testing Tradeshows Education B2C 101

Martech

JANUARY 13, 2022

Cloud-based Marketo Engage features 10 major capabilities for: Marketing automation to create, automate, and measure campaigns across channels. Predictive content ensures best fit assets are presented. For example, Account Smart Lists leverage AI and predictive scoring to reveal the best fitting accounts for campaign activation.

E-commerce 120

E-commerce Tradeshows CRM Healthcare 120

ConversionXL

OCTOBER 22, 2018

After looking at the data across 3–6 months (the average sales cycle), it became clear that—even though the campaign was a “success” based on the number attendees—it drove a relatively low percentage of pipeline revenue. When you add an opportunity to your CRM (i.e. Salesforce and Salesforce Campaigns. Lead Creation. Closed-Won.

B2B 131

B2B Process Campaign Contact 131

Cience

NOVEMBER 20, 2019

That methodology has helped us conduct hundreds of successful campaigns at events, set up thousands of appointments, and convert into hundreds of customers. Another problem that is especially topical for conferences with 1K+ attendance is finding the right people to present your company to. Set KPIs and goals for the event campaign.

Lead generation 40

Lead generation B2B Appointment Campaign 40