Remove Campaign Remove Cross-sell Remove User Experience Remove UX
article thumbnail

Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Website traffic.

article thumbnail

Key Insights from Every Speaker of Elite Camp 2017

ConversionXL

Take his course on UX and Usability here. Websites selling different things are different and even if they sell the same products, their target audience might be different. Bigger changes are more likely to change user behavior. Organize growth into a cross-functional team. Peep Laja : Opening Keynote.

UX 85
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

This day in search marketing history: February 22

Search Engine Land

Read all about it in Google page experience update for desktop now rolling out. Microsoft Advertising rolls out dynamic descriptions for DSAs, which will become the default starting in April 2022: Advertisers in sensitive verticals would remain opted out of this change for existing campaigns.

Launch 92
article thumbnail

The Beginner’s Guide to SaaS Conversion Optimization

ConversionXL

Expansion MRR: Expanded revenue from existing customers, usually from upsells and cross-sells. What upsells and cross-sells can be given to the best customers? To maximize the effectiveness of your drip nurturing campaigns: Include calls to action and questions that lead to engagement on a consistent basis.

article thumbnail

Customer Retention Strategies: 4 Phases for Development

ConversionXL

Compare that to more than two-thirds of CMOs who expect to increase customer acquisition, increased purchase volume, and more effective cross-selling: That’s too bad. If the shopping experience is full of friction, why would anyone return? Email testing should be about far more than opens and clicks, though.).

article thumbnail

Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

To find out, you will need to do proper user experience research. Do User Experience Research. User experience research or UX research, shouldn’t be limited to A/B testing programs only. Some problems will affect some segments of your user base. Marketing campaigns. Or Firefox?

article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? Hangups in the user experience. greater ability to upsell & cross-sell. Workflow inefficiencies for use cases they hadn’t even considered. higher customer lifetime value.

Customers 115