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5 tips for a successful programmatic ad campaign

Search Engine Land

Here are five tips to ensure your programmatic campaign is as successful as possible. Aligning your objectives with your campaign strategy from the outset is key. Thankfully, programmatic advertising can be a powerful forecasting tool, providing valuable insights into campaign performance and scalability.

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A Complete Guide to YouTube Analytics

ConversionXL

With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. Why does YouTube elevate AVD and CTR?

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Revamp Your Reach: SEO Keyword Strategies for Success

Lead Fuze

Mastering SEO keyword strategies is a game-changer for any business, marketer or blogger aiming to thrive in the digital landscape. To create a successful search marketing campaign, consider using long-tail keywords as part of your primary target keywords selection process. Ramp up your SEO game. Revamp your SEO game.

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How to navigate SEO in a multi-platform world

Search Engine Land

Use data and analytics to track their progress and measure the success of their campaigns. Use Pinterest search to do keyword research and find niche topics. In recent years, artificial intelligence (AI) and machine learning (ML) have emerged as game-changers in SEO. All of this change has led to some big questions for us.

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How to ‘un-ruin’ the internet: The ultimate guide for SEOs

Search Engine Land

As explained by my friend Ronnie Higgins , director of content at OpenPhone: “People who game algorithms aren’t just an SEO problem. I’d take it further: gaming algorithms to make more money online is a problem fundamental to the fabric of the internet itself. Types of campaign objectives allowed in Google Ads.

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor. Test as many ad copy variations as possible, until you have the data that will support your SEO campaigns.

Gambling 101
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Advertorials Can Work—If You Get It Right

ConversionXL

If your click-through rate (CTR) is declining for display ads, advertorials can help. On average, the cost of a native advertising campaign for top-tier news publishers was $54,014.29. For definition purposes, the process for a single campaign includes idea generation, concept research, asset design, and—the final step—promotion.