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A Complete Guide to YouTube Analytics

ConversionXL

Done right, YouTube ads are a profitable endeavor. With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. By elevate, we mean high AVD and CTR can get you into YouTube’s recommendation engine.

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Digital marketing metrics are values that are used to track and measure campaign performance. Their insights support decision-making and budget management by identifying profitable channels and honing in on where to maximize conversions.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

But if you're new to LinkedIn ads, fear not -- we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. How to Run LinkedIn Ad Campaigns. 1) Create a New Ad Campaign. On your dashboard -- or "Campaign Manager," as it's formally called -- you'll see a call-to-action (CTA) to create a campaign.

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This day in search marketing history: January 14

Search Engine Land

2020: You could see the projected impact of making bid or budget changes in your campaigns that used these smart bidding strategies. We love this product and team; on strategy and profitable.” 2010: Businesses could use their Place Pages to promote time-sensitive (real-time) events – as long as they could find the feature.

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The Definitive Guide to Video Prospecting

ConversionXL

You can use an outbound sales campaign to generate leads quickly but, when that campaign is over, you want to have something that gives you a steady stream of leads throughout the whole year. that will be the perfect target audience for your prospecting campaign. That’s where inbound prospecting comes in. Why video prospecting?

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A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

More and more marketers are turning to LinkedIn to promote their products, services, and content. If you're new to LinkedIn ads, reference this post, which will walk you through the steps to set up your own LinkedIn ad campaign. Setting Up Your LinkedIn Ad Campaign. Step 1: Create a New Ad Campaign.

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How to Personalize Transactional Emails With Dynamic Content

Hubspot

You're probably already acutely aware of this, and have already started to incorporate personalized elements into your promotional emails. for non-transactional emails. And that is the reason why personalized campaigns help improve click-through rates by around 14% and conversions by 10%. But what about transactional emails?