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7 vanity metrics marketers should avoid, and 7 to replace them

Martech

LinkedIn Analytics, X Analytics, Facebook Business Suite), Google Analytics (using proper UTM tagging for social campaigns), CRM systems (integrating social lead forms). 6: Impressions from ad campaigns Why it’s weak: Impressions merely indicate how frequently your ad was displayed. Vanity metric No.

CTR 78
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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

Download our free two-week planner on running LinkedIn Sponsored Content campaigns. But if you're new to LinkedIn ads, fear not — we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. How LinkedIn Ad Campaigns Work. Step One: Setting Up Your Campaign. First, choose your campaign objective.

Campaign 101
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A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

If you're new to LinkedIn ads, reference this post, which will walk you through the steps to set up your own LinkedIn ad campaign. Setting Up Your LinkedIn Ad Campaign. Step 1: Create a New Ad Campaign. To start creating a LinkedIn ad campaign, go to https://www.linkedin.com/ads/. Step 2: Select Your Language.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

But if you're new to LinkedIn ads, fear not -- we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. How to Run LinkedIn Ad Campaigns. 1) Create a New Ad Campaign. On your dashboard -- or "Campaign Manager," as it's formally called -- you'll see a call-to-action (CTA) to create a campaign.

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How To Build the Email List of Your Dreams

Salesforce

Your email list is the email addresses you’ve collected through your website, blog, or social media campaigns. You can create personalized email campaigns with dynamic content adapted according to set criteria such as user preferences, access times, or user locations. It can also analyze email campaign performance.

CTR 124
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Tips to Optimize Your Ecommerce Store with AI

Salesforce

They can analyze real-time shopping trends, handle sales queries, and run end-to-end marketing campaigns to help increase conversions. Automate marketing and customer engagement Did you know that about 47% of email marketers already use AI to generate email marketing campaigns ?

Price 52
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The Definitive 2025 Guide to Sales Metrics & KPIs That Drive Revenue

RingDNA

Sales Sequence Email Open Rate/CTR Key Question it Answers: Which email messages are prospects opening and which clicking on? What it Measures: The total number of web leads generated by campaigns related to a particular product. Value: Leads by campaign is traditionally a marketing metric.

Quota 62