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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

For instance, AI-powered tools can automate email marketing campaigns, sales outreach cadences, social media scheduling, and data analysis, freeing up your team to focus on more strategic initiatives. AI-Powered Tool Examples: HubSpot : For automated email marketing and customer relationship management (CRM).

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5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration

Martech

Automate LinkedIn connections with PhantomBuster If your team is running large outreach campaigns, like post-webinar follow-ups, PhantomBuster can automate LinkedIn connection requests at scale. Wrapping up Integrating LinkedIn with HubSpot keeps lead management simpler and helps your team build relationships faster.

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The ethics of AI-powered marketing technology

Martech

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. How can marketers balance innovation and privacy?

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4 Small Business Marketing Tools To Generate More Leads

Salesforce

As a marketer, you need to know your customer — all that data is already in your customer relationship management (CRM) system. Access to it gives marketing and sales teams the information they need to create relevant and engaging campaigns. Create high-impact marketing campaigns on a limited budget.

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10 Sales Automation Tips For Startups (Tools & Techniques)

Salesforce

Manage all your customer data with AI-powered CRM A customer relationship management (CRM) system is the foundation of your business. With an AI-powered CRM, you don’t just store customer interactions; you create a single source of truth that keeps your entire team aligned.

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The Ultimate Market Penetration Strategy for Small Businesses

Salesforce

Smart all-in-one customer relationship management (CRM) tools like Commerce for Small Business helps you grow faster by simplifying production, managing products, and cutting costs, making it easier to handle bigger orders and reach more customers. Without strong marketing, reaching new customers can be tough.

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How to Prepare for Small Business Week (2025)

Salesforce

For example, if youre planning an email marketing campaign, AI can suggest content, subject lines, and ideal times for sending emails. Whether marketing campaigns or building your ideal customer profile , AI can help you make smarter decisions and maximize your impact. Agentforce can run end-to-end marketing campaigns.