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This day in search marketing history: February 28

Search Engine Land

Google opens complaint form to crack down on fake info in Maps 2019: Google launched the Business Redressal Complaint Form to allow searchers and users to report fraudulent activity relating to businesses Google Maps. search results. However, pages that weren’t part of the consumer health profile would potentially feature ads.

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Google Search at 25: SEO experts share memorable moments

Search Engine Land

Brady Madden, founder at Evergreen Digital, had a CBD commerce website under his wing. E-A-T (and later E-E-A-T ) When Google was still in its infancy, the core mission was clear and simple: Create the best search experience possible. He enjoyed the fruits of ranking well, with sales soaring over $100,000 monthly.

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10 questions to ask when auditing your email program

Martech

I also included a five-point plan for auditing your email marketing program before starting the strategic planning process. This gave you a foundation and direction for your planning process. Now: A 10-point email audit for strategic planning. What’s your campaign workflow?

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PODCAST 127: Leadership Lessons From 10 Years of Democratizing Youth Sports w/ Brian Litvack

Sales Hacker

REGIE uses AI to create entire outbound inbound, and even follow up campaigns faster. Using over a billion rows of performance data, REGIE uses your targeting to inform your campaigns, decreasing the time you spend creating campaigns. Brian Litvack: W e like to believe, LeagueApps is the operating system for youth sports.

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Best Practices to Establish a Single Source of Truth (SSOT) for A/B Testing

ConversionXL

Studies have shown that high-quality customer behavior metrics remain the most sought-after data for informing strategic decisions. For several years running, in PricewaterhouseCoopers’ annual CEO survey , CEOs rate that as the most important metric they want for strategic planning. What is A/B testing. How to take action.